In most cases, brands will employ an external vendor to help them achieve these tactics. This can be achieved by blending physical and digital experiences together, so that the participants are encouraged to play apps and games, have their photos taken or ride on virtual reality car and bike simulators. Events are tactics designed to give people the opportunity to interface with a product, engage in a dialogue with experts, and feel more connected with a brand. Here are some of the most popular types of brand activations:Įxperiential Marketing (XM) is used by global brands to intercept consumers and emotionally engage with them on a one-on-one personal level. Strategies for implementing a consumer brand activation campaignīrand activations can take several forms. Cuts through traditional advertising clutter (TV Commercials, Print, Web Ads).Reinforce you brand’s position in the market.Reach new audiences that have yet to engage with your brand.Acquire consumer feedback in realtime as they interact with your brand.Acquire relevant customer data and opt-ins.

There are a number of proven benefits of consumer activations: Invite them along the journey and push them down the path to purchase. Invite Participation: At every touch point, ask consumers to do something. Timing & Place Is Everything: Connecting with consumers at a time that is convenient for them and at various points (places) along the path to purchase is key.

Digital brand activation